Styly: a brand-to-client marketplace, from first build to the Play Store

Context

Styly lets brands reach their own clients directly in a mobile marketplace instead of renting attention from social networks. The product is mobile-first and had to clear the store review process on a personal developer account, with worldwide availability including the EU.

The challenge

Ship a cross-platform marketplace app that passes Google Play's closed-testing requirements and Apple review, backed by an API that can grow with the catalogue.

Approach

• →Built one React Native codebase for Android and iOS on a MERN back-end.
• →Ran the Play Console closed-testing track to production and prepared the App Store Connect submission in parallel.
• →Structured the account and release ownership so the brand owner controls the stores while we manage releases.

Outcome

• →Live on Google Play; App Store release in progress.
• →A release process the owner can repeat without a developer on call.

Stack